Building An Online Authentic Profesional Profile


(LO, 2013)

Having an authentic online presence, means having a ‘genuine’ identity of yourself that represents you in a professional manor. An authentic online professional profile in today’s generation is highly important and if you haven’t got one, you are already one step behind (Weiss, 2013).

The Importance?

CEO of Tapscott (2014) group has said that recruiting employees will move away from the traditional methods and move towards initiating and evolving relationships. This is already occurring. In 2014, 93% of recruiters reviewed a candidate’s social profile before making a hiring decision, 73% of recruiters had hired a candidate through social media (Jobvite, 2014).

He also says that ‘some of my best talent is not inside the boundaries of my company,’ which is indicating that one’s network and contacts are extremely valuable and could play a part in becoming hired. So pay attention!!!

Having a professional online presence is crucial in to networking and branding yourself and is supported by the theory ‘Six Degrees of Separation.’ which says that on average anyone can be connected to any person with a chain of acquaintances that has no more than five intermediaries (Carruthers, 2012). A professional profile will help you reach that contact and it could be your future job!

six-degrees                                                                                                                                               ( D’Alessio, 2016)

BuildingAn Authentic Profile LINK


Of the recruiters using social media to recruit, 94% use LinkedIn to assist in their recruiting efforts, indicating that this is the platform to focus your profile on (Jobvite, 2014). Other forms such as Blog posts are also seen as a unique approach to enticing persons of interest. This will show that you have commitment, dedication and creativity over long periods of time allowing the reader to engage in you further (Admin, 2014).

It would be wise to avoid anything that may be controversial that could put you at a disadvantage. A prime example of this was Justine Sacco who became a Twitter sensation for all the wrong reasons and even lost her job. See her tweets below (Ronson, 2014).



I personally wouldn’t want to put the same mug shot of me square on all my photos, but then again what do I prioritise…my career! After the last couple blog posts, I would market and brand myself the way I would expect my employee to represent me and stay consistent showing my interests in my desired field of expertise! (Harris,2014)




Michael Wise. (2013). Job hunting: How to promote yourself online.Available: Last accessed 10/11/16.

Jobvite. ( 2014). Social Recruiting Survey. Available: Last accessed 10/11/16.

Maurizio D’Alessio. (2016). The importance of relationships and the six degrees of separation. Part I.. Available: Last accessed 10/11/16.

Richard Carruthers. (2012). Managing your digital footprint. Available: Last accessed 10/11/16.

Statista. 2016, S. (2016) LinkedIn: Numbers of members 2016 | statistic. Available from: [Accessed 11 November 2016].

Tapscott, D. (2016) Five ways talent management must change. Available from: [Accessed 11 November 2016].

Harris, L. (2014) Using social media in your job search – web science MOOC. Available from: [Accessed 11 November 2016].

Admin (2014) How blogging can help you get a job. Available from: [Accessed 11 November 2016].

Isabella Lo (2013) Professional online profile | brand your business by branding yourself (BeMyBest). YouTube. Available from: [Accessed 11 November 2016].

Ronson, J. (2015) How One stupid Tweet blew up Justine Sacco’s life. Magazine, 17 May. Available from: [Accessed 11 November 2016].

Isabella Lo (2013b) Professional online profile | brand your business by branding yourself (BeMyBest). YouTube. Available from: [Accessed 11 November 2016].



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